Comcast (NASDAQ:CMCSA) on Friday announced an agreement with Starlink, the internet satellite service run by Elon Musk’s SpaceX, to provide better connectivity to the media giant’s enterprise customers, especially in underserved regions.
The company said the agreement would deliver solutions for enterprises looking to enhance network redundancy.
“Starlink’s LEO satellite technology complements our existing network infrastructure, extends our reach and further enhances Comcast Business’ ability to deliver reliable connectivity solutions to enterprises with a human touch,” said Jon Friedman, Sr. Vice President, Product Strategy and Operations of Comcast Business.
Shares of Comcast were up 0.8% at $38.15 on Friday.
This is not the first-time satellite internet service providers are in demand to enhance connectivity for telecommunications firms’ customers.
Earlier in January, SpaceX launched six Starlink satellites earmarked for the direct-to-cell mobile phone service in partnership with T-Mobile (TMUS).
AT&T (T), in May, also entered into a deal with satellite network company AST SpaceMobile (ASTS) to bring satellite internet connectivity to phones, while Verizon (VZ) has a deal with Amazon’s (AMZN) low earth orbit satellite network program – Project Kuiper – to develop consumer and enterprise connectivity solutions across unserved communities in the U.S.