How Get People Want. How to Get People to WANT to Take ActionA Powerful Leadership Strategy to Drive Enthusiastic CooperationAs a leader, getting people to take action is crucial for achieving success in any organization.
n any organization. However, simply informing people about what they need to do is not enough. Many leaders understand this part and do it well, but few take it to the next step, which is a strong call to action as to why people should WANT to take the action you recommend.
In my experience, instructing leadership classes onsite at a major defense contractor in Southern California, I’ve seen many efforts to remind employees about the importance of security procedures. Some efforts have been effective in sending a memorable message, but others have fallen short. Yet, the best example of an effective message came when I saw a sign outside the wall where I normally teach, posing a simple question to the passerby: “What’s the worst thing that could happen if you ignore security procedures?”
Beneath the question was a large picture of a flag-draped coffin. This sign didn’t just inform people about the importance of security procedures; it also appealed to their higher motives and made them think about the consequences of their actions. It’s a powerful reminder that the goal of leadership shouldn’t just be compliance, but enthusiastic cooperation.
So, how can you get people to WANT to take action? Here are some key takeaways from this experience:
- Make it personal. Appeal to people’s higher motives by explaining how their actions can impact not just the organization, but also their own well-being and that of their loved ones.
- Use storytelling. Share stories of people who have been affected by ignoring security procedures, and highlight the positive outcomes that come from taking action.
- Show them the benefit. Explain how taking action can improve their work experience, increase their job satisfaction, and enhance their career prospects.
Getting people to WANT to take action is not just about issuing a directive; it’s about creating an environment where people feel invested in the outcome. By appealing to their higher motives, using storytelling, and showing them the benefit, you can drive enthusiastic cooperation and achieve your goals.
For a deeper dive into this topic, I highly recommend checking out the excellent resource “How to Get People to Take Action” from Coaching for Leaders.
