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OpenAI, the generative artificial intelligence startup backed by Microsoft (NASDAQ:MSFT), announced a content deal with news outlet Time to use its 101-year-old archive to train the former’s AI models.
As part of the deal, which terms were not disclosed, OpenAI gets access to current and historic content from Time’s archives. Time will gain access to OpenAI’s tech to create new products and provide vital feedback.
“We’re partnering with TIME to make it easier for people to access news content through our AI tools, and to support reputable journalism by providing proper attribution to original sources,” said OpenAI Chief Operating Officer Brad Lightcap said in a statement.
“This partnership with OpenAI advances our mission to expand access to trusted information globally as we continue to embrace innovative new ways of bringing TIME’s journalism to audiences globally,” TIME Chief Operating Officer Mark Howard added.
OpenAI’s history with media
The TIME deal is the latest content partnership for OpenAI in the past several months. Last month, OpenAI signed separate licensing and products deals with news publishers The Atlantic and Vox Media.
It has also signed deals with the Financial Times, French newspaper Le Monde and Spanish media conglomerate Prisa Media, News Corp. (NWSA) and others. It also has existing deals with the Associated Press, the American Journalism Project and NYU.
Despite the plethora of deals with media companies, OpenAI has come under ire from others in the industry, notably The New York Times (NYT).
The New York Times Company sued Microsoft and OpenAI for copyright infringement in December 2023, alleging the tech companies illegally used the newspaper’s content to train artificial intelligence models.
Separately, a group of 11 nonfiction writers joined a lawsuit in Manhattan federal court last year that alleged OpenAI and Microsoft misused their books to train the companies’ AI models.
OpenAI was also sued in a New York federal court in September 2023 by a number of authors, including George R.R. Martin and John Grisham, over alleged copyright infringement.