AWS (Page 11)

Amazon Rufus is a shopping assistant experience powered by generative AI. It generates answers using relevant information from across Amazon and the web to help Amazon customers make better, more informed shopping decisions. With Rufus, customers can shop alongside a generative AI-powered expert that knows Amazon’s selection inside and out,Continue Reading

Over the last 18 months, AWS has announced more than twice as many machine learning (ML) and generative artificial intelligence (AI) features into general availability than the other major cloud providers combined. This accelerated innovation is enabling organizations of all sizes, from disruptive AI startups like Hugging Face, AI21 Labs,Continue Reading

This post is co-written with Andreas Astrom from Northpower. Northpower provides reliable and affordable electricity and fiber internet services to customers in the Northland region of New Zealand. As an electricity distributor, Northpower aims to improve access, opportunity, and prosperity for its communities by investing in infrastructure, developing new productsContinue Reading

The Anthropic’s Claude 3 family of models, available on Amazon Bedrock, offers multimodal capabilities that enable the processing of images and text. This capability opens up innovative avenues for image understanding, wherein Anthropic’s Claude 3 models can analyze visual information in conjunction with textual data, facilitating more comprehensive and contextualContinue Reading

This post is co-written with Josh Zook and Alex Hamilton from Rocket Mortgage. Rocket Mortgage, America’s largest retail mortgage lender, revolutionizes homeownership with Rocket Logic – Synopsis, an AI tool built on AWS.  This innovation has transformed client interactions and operational efficiency through the use of Amazon Transcribe Call Analytics,Continue Reading

This post has been co-written with Artem Sysuev, Danny Portman, Matúš Chládek, and Saurabh Gupta from Zeta Global. Zeta Global is a leading data-driven, cloud-based marketing technology company that empowers enterprises to acquire, grow and retain customers. The company’s Zeta Marketing Platform (ZMP) is the largest omnichannel marketing platform withContinue Reading

The post is co-written with Michael Shaul and Sasha Korman from NetApp. Generative artificial intelligence (AI) applications are commonly built using a technique called Retrieval Augmented Generation (RAG) that provides foundation models (FMs) access to additional data they didn’t have during training. This data is used to enrich the generativeContinue Reading