This is a guest post co-written with Scott Likens, Ambuj Gupta, Adam Hood, Chantal Hudson, Priyanka Mukhopadhyay, Deniz Konak Ozturk, and Kevin Paul from PwC Organizations are deploying generative AI solutions while balancing accuracy, security, and compliance. In this globally competitive environment, scale matters less, speed matters more, and innovationContinue Reading
At Amazon, our team builds Rufus, a generative AI-powered shopping assistant that serves millions of customers at immense scale. However, deploying Rufus at scale introduces significant challenges that must be carefully navigated. Rufus is powered by a custom-built large language model (LLM). As the model’s complexity increased, we prioritized developingContinue Reading
At AWS, our sales teams create customer-focused documents called account plans to deeply understand each AWS customer’s unique goals and challenges, helping account teams provide tailored guidance and support that accelerates customer success on AWS. As our business has expanded, the account planning process has become more intricate, requiring detailedContinue Reading
Picture this: your machine learning (ML) team has a promising model to train and experiments to run for their generative AI project, but they’re waiting for GPU availability. The ML scientists spend time monitoring instance availability, coordinating with teammates over shared resources, and managing infrastructure allocation. Simultaneously, your infrastructure administratorsContinue Reading
Fine-tuning of large language models (LLMs) has emerged as a crucial technique for organizations seeking to adapt powerful foundation models (FMs) to their specific needs. Rather than training models from scratch—a process that can cost millions of dollars and require extensive computational resources—companies can customize existing models with domain-specific dataContinue Reading
Cold start in recommendation systems goes beyond just new user or new item problems—it’s the complete absence of personalized signals at launch. When someone first arrives, or when fresh content appears, there’s no behavioral history to tell the engine what they care about, so everyone ends up in broad genericContinue Reading
In 2024, the Ministry of Economy, Trade and Industry (METI) launched the Generative AI Accelerator Challenge (GENIAC)—a Japanese national program to boost generative AI by providing companies with funding, mentorship, and massive compute resources for foundation model (FM) development. AWS was selected as the cloud provider for GENIAC’s second cycleContinue Reading
This post was written with Zach Heath of Kyruus Health. When health plan members need care, they shouldn’t need a dictionary. Yet millions face this exact challenge—describing symptoms in everyday language while healthcare references clinical terminology and complex specialty classifications. This disconnect forces members to become amateur medical translators, attemptingContinue Reading
This post is co-written with Andrew Liu, Chelsea Isaac, Zoey Zhang, and Charlie Huang from NVIDIA. DGX Cloud on Amazon Web Services (AWS) represents a significant leap forward in democratizing access to high-performance AI infrastructure. By combining NVIDIA GPU expertise with AWS scalable cloud services, organizations can accelerate their time-to-train,Continue Reading
When we launched the AWS Generative AI Innovation Center in 2023, we had one clear goal: help customers turn AI potential into real business value. We’ve already guided thousands of customers across industries from financial services to healthcare—including Formula 1, FOX, GovTech Singapore, Itaú Unibanco, Nasdaq, NFL, RyanAir, and S&PContinue Reading
