This is a joint post co-authored with Harsh Vardhan, Global Head, Digital Innovation Hub, Apollo Tyres Ltd. Apollo Tyres, headquartered in Gurgaon, India, is a prominent international tire manufacturer with production facilities in India and Europe. The company advertises its products under its two global brands: Apollo and Vredestein, andContinue Reading
This post was co-written with Herb Brittner from Netsertive. Netsertive is a leading digital marketing solutions provider for multi-location brands and franchises, helping businesses maximize local advertising, improve engagement, and gain deep customer insights. With a growing demand in providing more actionable insights from their customer call tracking data, NetsertiveContinue Reading
A landmark study published in Nature has established a new benchmark in modelling the universe’s most extreme events: the collisions of black holes and neutron stars. This research, led by Professor Jan Plefka at Humboldt University of Berlin and Queen Mary University London’s Dr Gustav Mogull, formerly at Humboldt UniversitätContinue Reading
Konstantin Vodopyanov, a professor at the College of Sciences and CREOL, the College of Optics and Photonics, recently co-authored a study published in the journal Optica. This research examines electro-optic sampling (EOS), a technique that advances fields such as quantum physics, molecular spectroscopy and biomedical sensing. As a professor atContinue Reading
According to a Gartner survey in 2024, 58% of finance functions have adopted generative AI, marking a significant rise in adoption. Among these, four primary use cases have emerged as especially prominent: intelligent process automation, anomaly detection, analytics, and operational assistance. In this post, we show you how Amazon QContinue Reading
Our customers’ key strategic objectives are cost savings and building secure and resilient infrastructure. At AWS, we’re dedicated to helping you meet these critical goals with our unparalleled expertise and industry-leading tools. One of the most valuable resources we offer is the AWS Trusted Advisor detailed report, which provides deepContinue Reading
As generative AI revolutionizes industries, organizations are eager to harness its potential. However, the journey from production-ready solutions to full-scale implementation can present distinct operational and technical considerations. This post explores key insights and lessons learned from AWS customers in Europe, Middle East, and Africa (EMEA) who have successfully navigatedContinue Reading
Contextual advertising, a strategy that matches ads with relevant digital content, has transformed digital marketing by delivering personalized experiences to viewers. However, implementing this approach for streaming video-on-demand (VOD) content poses significant challenges, particularly in ad placement and relevance. Traditional methods rely heavily on manual content analysis. For example, aContinue Reading
Employee productivity is a critical factor in maintaining a competitive advantage. Amazon Q Business offers a unique opportunity to enhance workforce efficiency by providing AI-powered assistance that can significantly reduce the time spent searching for information, generating content, and completing routine tasks. Amazon Q Business is a fully managed, generativeContinue Reading
Gartner predicts that “by 2027, 40% of generative AI solutions will be multimodal (text, image, audio and video) by 2027, up from 1% in 2023.” The McKinsey 2023 State of AI Report identifies data management as a major obstacle to AI adoption and scaling. Enterprises generate massive volumes of unstructured data,Continue Reading
