insights

In: Artificial Intelligence

This post was written with Lior Heber and Yarden Ron of Skai. Skai (formerly Kenshoo) is an AI-driven omnichannel advertising and analytics platform designed for brands and agencies to plan, launch, optimize, and measure paid media across search, social, retail media marketplaces and other “walled-garden” channels from a single interface.Continue Reading

In: Artificial Intelligence

Finance analysts across Amazon Finance face mounting complexity in financial planning and analysis processes. When working with vast datasets spanning multiple systems, data lakes, and business units, analysts encounter several critical challenges. First, they spend significant time manually browsing data catalogs and reconciling data from disparate sources, leaving less timeContinue Reading

In: Artificial Intelligence

This post is co-written with Rudra Kannemadugu and Shravan K S from Indegene Limited. In today’s digital-first world, healthcare conversations are increasingly happening online. Yet the life sciences industry has struggled to keep pace with this shift, facing challenges in effectively analyzing and deriving insights from complex medical discussions onContinue Reading

In: Artificial Intelligence

Amazon Q Business is a fully managed, generative AI-powered assistant that helps enterprises unlock the value of their data and knowledge. With Amazon Q Business, you can quickly find answers to questions, generate summaries and content, and complete tasks by using the information and expertise stored across your company’s variousContinue Reading

In: Artificial Intelligence

Businesses often face challenges in managing and deriving value from their data. According to McKinsey, 78% of organizations now use AI in at least one business function (as of 2024), showing the growing importance of AI solutions in business. Additionally, 21% of organizations using generative AI have fundamentally redesigned theirContinue Reading

In: Artificial Intelligence

This is a joint post co-authored with Harsh Vardhan, Global Head, Digital Innovation Hub, Apollo Tyres Ltd. Apollo Tyres, headquartered in Gurgaon, India, is a prominent international tire manufacturer with production facilities in India and Europe. The company advertises its products under its two global brands: Apollo and Vredestein, andContinue Reading

In: Artificial Intelligence

This post was co-written with Herb Brittner from Netsertive. Netsertive is a leading digital marketing solutions provider for multi-location brands and franchises, helping businesses maximize local advertising, improve engagement, and gain deep customer insights. With a growing demand in providing more actionable insights from their customer call tracking data, NetsertiveContinue Reading

In: Technology

Konstantin Vodopyanov, a professor at the College of Sciences and CREOL, the College of Optics and Photonics, recently co-authored a study published in the journal Optica. This research examines electro-optic sampling (EOS), a technique that advances fields such as quantum physics, molecular spectroscopy and biomedical sensing. As a professor atContinue Reading

In: Artificial Intelligence

According to a Gartner survey in 2024, 58% of finance functions have adopted generative AI, marking a significant rise in adoption. Among these, four primary use cases have emerged as especially prominent: intelligent process automation, anomaly detection, analytics, and operational assistance. In this post, we show you how Amazon QContinue Reading