insights (Page 2)

Our customers’ key strategic objectives are cost savings and building secure and resilient infrastructure. At AWS, we’re dedicated to helping you meet these critical goals with our unparalleled expertise and industry-leading tools. One of the most valuable resources we offer is the AWS Trusted Advisor detailed report, which provides deepContinue Reading

As generative AI revolutionizes industries, organizations are eager to harness its potential. However, the journey from production-ready solutions to full-scale implementation can present distinct operational and technical considerations. This post explores key insights and lessons learned from AWS customers in Europe, Middle East, and Africa (EMEA) who have successfully navigatedContinue Reading

Contextual advertising, a strategy that matches ads with relevant digital content, has transformed digital marketing by delivering personalized experiences to viewers. However, implementing this approach for streaming video-on-demand (VOD) content poses significant challenges, particularly in ad placement and relevance. Traditional methods rely heavily on manual content analysis. For example, aContinue Reading

Employee productivity is a critical factor in maintaining a competitive advantage. Amazon Q Business offers a unique opportunity to enhance workforce efficiency by providing AI-powered assistance that can significantly reduce the time spent searching for information, generating content, and completing routine tasks. Amazon Q Business is a fully managed, generativeContinue Reading

Gartner predicts that “by 2027, 40% of generative AI solutions will be multimodal (text, image, audio and video) by 2027, up from 1% in 2023.” The McKinsey 2023 State of AI Report identifies data management as a major obstacle to AI adoption and scaling. Enterprises generate massive volumes of unstructured data,Continue Reading

Large language models (LLMs) have revolutionized the field of natural language processing, enabling machines to understand and generate human-like text with remarkable accuracy. However, despite their impressive language capabilities, LLMs are inherently limited by the data they were trained on. Their knowledge is static and confined to the information theyContinue Reading

The real-world data collected and derived from patient journeys offers a wealth of insights into patient characteristics and outcomes and the effectiveness and safety of medical innovations. Researchers ask questions about patient populations in the form of structured queries; however, without the right choice of structured query and deep familiarityContinue Reading

Many enterprise customers across various industries are looking to adopt Generative AI to drive innovation, user productivity, and enhance customer experience. Generative AI–powered assistants such as Amazon Q Business can be configured to answer questions, provide summaries, generate content, and securely complete tasks based on data and information in yourContinue Reading