Intelligence

In: Artificial Intelligence

In Part 1 of this series, we explored how Amazon’s Worldwide Returns & ReCommerce (WWRR) organization built the Returns & ReCommerce Data Assist (RRDA)—a generative AI solution that transforms natural language questions into validated SQL queries using Amazon Bedrock Agents. Although this capability improves data access for technical users, theContinue Reading

In: Artificial Intelligence

Businesses often face challenges in managing and deriving value from their data. According to McKinsey, 78% of organizations now use AI in at least one business function (as of 2024), showing the growing importance of AI solutions in business. Additionally, 21% of organizations using generative AI have fundamentally redesigned theirContinue Reading

In: Artificial Intelligence

In the media and entertainment industry, understanding and predicting the effectiveness of marketing campaigns is crucial for success. Marketing campaigns are the driving force behind successful businesses, playing a pivotal role in attracting new customers, retaining existing ones, and ultimately boosting revenue. However, launching a campaign isn’t enough; to maximizeContinue Reading

In: Artificial Intelligence

Amazon Web Services (AWS) is excited to be the first major cloud service provider to announce ISO/IEC 42001 accredited certification for AI services, covering: Amazon Bedrock, Amazon Q Business, Amazon Textract, and Amazon Transcribe. ISO/IEC 42001 is an international management system standard that outlines requirements and controls for organizations to promoteContinue Reading