This post is co-written by Jake Friedman, President + Co-founder of Wildlife. Amazon Nova is enhancing sports fan engagement through an immersive Formula 1 (F1)-inspired experience that turns traditional spectators into active participants. This post explores the Real-Time Race Track (RTRT), an interactive experience built using Amazon Nova in AmazonContinue Reading
The art of storyboarding stands as the cornerstone of modern content creation, weaving its essential role through filmmaking, animation, advertising, and UX design. Though traditionally, creators have relied on hand-drawn sequential illustrations to map their narratives, today’s AI foundation models (FMs) are transforming this landscape. FMs like Amazon Nova CanvasContinue Reading
Although careful prompt crafting can yield good results, achieving professional-grade visual consistency often requires adapting the underlying model itself. Building on the prompt engineering and character development approach covered in Part 1 of this two-part series, we now push the consistency level for specific characters by fine-tuning an Amazon NovaContinue Reading
In this post, we explore how natural language database analytics can revolutionize the way organizations interact with their structured data through the power of large language model (LLM) agents. Natural language interfaces to databases have long been a goal in data management. Agents enhance database analytics by breaking down complexContinue Reading
This post was written with Jake Friedman from Wildlife. Businesses are seeking innovative ways to differentiate themselves through hyper-personalization and enhanced customer experiences. At the Cannes Lions International Festival of Creativity 2025, AWS showcased The Fragrance Lab, an interactive and inspiring experience that demonstrates how generative AI can support theContinue Reading
Every day, enterprises process thousands of documents containing critical business information. From invoices and purchase orders to forms and contracts, accurately locating and extracting specific fields has traditionally been one of the most complex challenges in document processing pipelines. Although optical character recognition (OCR) can tell us what text existsContinue Reading
Traveling is enjoyable, but travel planning can be complex to navigate and a hassle. Travelers must book accommodations, plan activities, and arrange local transportation. All these decisions can feel overwhelming. Although travel professionals have long helped manage these complexities, recent breakthroughs in generative AI have made something entirely new possible—intelligentContinue Reading
Large language models (LLMs) have become increasingly prevalent across both consumer and enterprise applications. However, their tendency to “hallucinate” information and deliver incorrect answers with seeming confidence has created a trust problem. Think of LLMs as you would a human expert: we typically trust experts who can back up theirContinue Reading
Data analysis often presents significant challenges for business users who aren’t proficient in SQL. Traditional methods require technical expertise to query databases, leading to delayed insights and dependence on data teams. Many organizations struggle with making their data accessible to business users while maintaining the analytical capabilities of Amazon Athena.Continue Reading
Picture this: Your team just received 10,000 customer feedback responses. The traditional approach? Weeks of manual analysis. But what if AI could not only analyze this feedback but also validate its own work? Welcome to the world of large language model (LLM) jury systems deployed using Amazon Bedrock. As moreContinue Reading
