This post was written with Felipe Monroy, Ana Jaime, and Nikita Gordeev from Snoonu. Managing a massive product catalog in the ecommerce space has introduced new hurdles for retailers who are trying to efficiently connect customers with the items they truly want. Traditional one-size-fits-all approaches often result in lost opportunitiesContinue Reading
This post was written with Jake Friedman from Wildlife. Businesses are seeking innovative ways to differentiate themselves through hyper-personalization and enhanced customer experiences. At the Cannes Lions International Festival of Creativity 2025, AWS showcased The Fragrance Lab, an interactive and inspiring experience that demonstrates how generative AI can support theContinue Reading
This post was co-authored with Laura Lee Williams and John Jabara from University Startups. University Startups, headquartered in Bethesda, MD, was founded in 2020 to empower high school students to expand their education beyond a traditional curriculum. University Startups is focused on special education and related services in school districtsContinue Reading
Large language models (LLMs) have revolutionized the field of natural language processing, enabling machines to understand and generate human-like text with remarkable accuracy. However, despite their impressive language capabilities, LLMs are inherently limited by the data they were trained on. Their knowledge is static and confined to the information theyContinue Reading
Creative content plays a crucial role in marketing, and personalized creative content in particular significantly boosts marketing performance. Generating personalized content can present a significant challenge for marketers because it requires considerable time and resources. This challenge stems from the need for multiple versions of creative content across various channels,Continue Reading
News publishers want to provide a personalized and informative experience to their readers, but the short shelf life of news articles can make this quite difficult. In news publishing, articles typically have peak readership within the same day of publication. Additionally, news publishers frequently publish new articles and want toContinue Reading
This post is co-written with Vlad Lebedev and DJ Charles from Mixbook. Mixbook is an award-winning design platform that gives users unrivaled creative freedom to design and share one-of-a-kind stories, transforming the lives of more than six million people. Today, Mixbook is the #1 rated photo book service in theContinue Reading
