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You have likely already had the opportunity to interact with generative artificial intelligence (AI) tools (such as virtual assistants and chatbot applications) and noticed that you don’t always get the answer you are looking for, and that achieving it may not be straightforward. Large language models (LLMs), the models behindContinue Reading

In the rapidly evolving digital landscape, travel companies are exploring innovative approaches to enhance customer experiences. One promising solution is the integration of generative artificial intelligence (AI) to create virtual travel agents. These AI-powered assistants use large language models (LLMs) to engage in natural language conversations, providing personalized recommendations, answeringContinue Reading