Reinvent

We spoke with Dr. Swami Sivasubramanian, Vice President of Data and AI, shortly after AWS re:Invent 2024 to hear his impressions—and to get insights on how the latest AWS innovations help meet the real-world needs of customers as they build and scale transformative generative AI applications. Q: What made thisContinue Reading

Personalization has become a cornerstone of delivering tangible benefits to businesses and their customers. Generative AI and large language models (LLMs) offer new possibilities, although some businesses might hesitate due to concerns about consistency and adherence to company guidelines. This post presents an automated personalization solution that balances the innovativeContinue Reading