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The rapid advancement of generative AI promises transformative innovation, yet it also presents significant challenges. Concerns about legal implications, accuracy of AI-generated outputs, data privacy, and broader societal impacts have underscored the importance of responsible AI development. Responsible AI is a practice of designing, developing, and operating AI systems guidedContinue Reading

Responsible AI is a longstanding commitment at Amazon. From the outset, we have prioritized responsible AI innovation by embedding safety, fairness, robustness, security, and privacy into our development processes and educating our employees. We strive to make our customers’ lives better while also establishing and implementing the necessary safeguards toContinue Reading

Generative AI has revolutionized industries by creating content, from text and images to audio and code. Although it can unlock numerous possibilities, integrating generative AI into applications demands meticulous planning. Amazon Bedrock is a fully managed service that provides access to large language models (LLMs) and other foundation models (FMs) fromContinue Reading

Large language models (LLMs) enable remarkably human-like conversations, allowing builders to create novel applications. LLMs find use in chatbots for customer service, virtual assistants, content generation, and much more. However, the implementation of LLMs without proper caution can lead to the dissemination of misinformation, manipulation of individuals, and the generationContinue Reading