Last month, a dental practice I worked with-one that had ranked on page one for “emergency teeth whitening [city]” for three years-lost 52% of their organic traffic in 60 days after their “SEO agency 2026” promised them “set-and-forget” backlink packages. The agency’s “expert” had pivoted to AI tools after Google’s 2025 E-E-A-T update rolled out, […]