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Organizations are increasingly excited about the potential of AI agents, but many find themselves stuck in what we call “proof of concept purgatory”—where promising agent prototypes struggle to make the leap to production deployment. In our conversations with customers, we’ve heard consistent challenges that block the path from experimentation toContinue Reading

Generative AI is revolutionizing enterprise automation, enabling AI systems to understand context, make decisions, and act independently. Generative AI foundation models (FMs), with their ability to understand context and make decisions, are becoming powerful partners in solving sophisticated business problems. At AWS, we’re using the power of models in AmazonContinue Reading

This post has been co-written with Artem Sysuev, Danny Portman, Matúš Chládek, and Saurabh Gupta from Zeta Global. Zeta Global is a leading data-driven, cloud-based marketing technology company that empowers enterprises to acquire, grow and retain customers. The company’s Zeta Marketing Platform (ZMP) is the largest omnichannel marketing platform withContinue Reading

Robert Way Alibaba’s (NYSE:BABA) international e-commerce unit is using generative AI-backed tools to help foreign merchants with translation, content creation and product returns, Reuters reported, citing group vice president Kaifu Zhang. Zhang, who leads Alibaba International Digital Commerce’s AI initiative, noted that he was bullish on AI’s potential for theContinue Reading