marketing fragmentation research: Fragmentation isn’t a bug-it’s the new default I once worked with a SaaS startup spending $120K/month across eight platforms, yet their attribution reports were so fragmented they couldn’t explain why 60% of “leads” vanished mid-funnel. The CMO’s response? *”We just throw spaghetti at the wall-whatever sticks, sticks.”* That’s the reality today: marketing […]