AI in sustainable fashion Archives

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How Allbirds Is Pivoting to AI for Smarter Footwear

Olivia BennettApril 16, 2026

Allbirds AI pivot is transforming the industry. The last time I walked into an Allbirds pop-up in Brooklyn, the staff wasn’t just handing out samples-they were analyzing my stride with a handheld scanner. “Your gait pattern leans right,” the rep told me. “Our AI suggests you’d prefer the Tree Dash II’s modified midsole.” I laughed, […]

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Allbirds AI Revival: How AI is Redefining Sustainable Footwear

Olivia BennettApril 16, 2026

When Allbirds first landed on Wall Street’s radar, it wasn’t just another sustainable fashion brand-it was a poster child for purpose-driven capitalism. The brand’s co-founder, Tim Brown, had promised shoes so comfortable you’d forget you were wearing them. Investors bet big, valuation soared, and then-like many once-promising darlings-the music stopped. By 2024, quarterly losses mounted, […]